Optic White(R), a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the NEW Colgate(R) Optic White(R) Pro Series Toothpaste. As an evolution of the original ...

The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

Colgate-Palmolive (NYSE:CL) has introduced its Optic White Pro Series Toothpaste, featuring dual whitening and ActivShine technologies. The product is designed to address deeper tooth stains at home ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...