OpenAI's first ChatGPT ad partners have reported click-through rates nearly 7x below Google benchmarks, broken measurement ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. From the earliest days of digital marketing, click-through ...
Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.
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