McDonald’s CEO’s New Burger 'Taste Test' Backfired and Fast-Food Rivals Quickly Jumped In ...

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has ...

Wendy’s U.S. President Pete Suerken shared his own taste test video—taking a hearty bite into a Wendy's burger and joining ...

A recent taste-test video featuring Chris Kempczinski, the CEO of McDonald’s, has unexpectedly sparked a playful fast-food rivalry online. After Kempczinski shared a clip trying the chain’s Big Arch ...

Fast-food giants McDonald's, Burger King and Wendy's spark a viral “CEO taste test” trend as executives film themselves ...

"Don't stop with the burgers, make the CEO of Ticketmaster try to buy concert tickets on his own website," one person wrote ...

A&W Canada posted probably the most pointed parody video of all.

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.

Add Yahoo as a preferred source to see more of our stories on Google. Burger King isn't afraid to take a big bite, at least that's how it appears in a recent viral video featuring the popular ...

After McDonald's posted a widely mocked video of its CEO, competitors took to social media with videos, jokes and unrelated fights.

The internet is grilling McDonald's CEO for a video he shared of himself trying out the fast-food chain's latest burger. McDonald's is set to release its Big Arch burger in the United States for a ...