So many books, so little time!

When adventure and morality collide, you get "The Lord of the Rings." When love and the Roaring Twenties meet, you get "The Great Gatsby." And when the world of books and TikTok come together, you get ...

There is a unique magic in holding a physical book. The smell of paper and ink is both familiar and timeless and the weight of the pages offers a tangible connection to the stories that live in our ...

From a bird’s eye view, I think that TikTok is a difficult platform to digest and even harder to discuss broadly, possessing so many sides, shades and issues that are always growing and evolving. Part ...

This post was updated Jan. 11 at 8:44 p.m. Social media made reading cool again, but is BookTok enough to fight the literacy crisis? Viral TikTok trends have encouraged teens and young adults to pick ...

Colleen Hoover, Taylor Jenkins Reid, Emily Henry. You can even throw Sarah J. Maas or Otessa Moshfegh in the mix. These are the authors I’d like to pronounce as the crowned jewels of a magical place ...

An ever-growing community calling itself “BookTok,” on the popular social media app TikTok, has caused publishing industry sales and authors’ careers to sky rocket. Now, there is an increased demand ...

BookTok, TikTok’s online community of voracious readers and writers, has transformed the publishing landscape. Walk into any Barnes & Noble bookstore and you’ll see a table piled high with “#BookTok” ...

You’d have to be living under a rock these days to have not heard of TikTok, a social media app that exploded in popularity during the early days of the pandemic. Once thought to be for teens and ...

Hockey romance is a thriving literary subgenre, but some of its fans on TikTok are creating content that blurs the line between fictional players and real-life ones, dividing the community. By Amanda ...

BookTok is a TikTok subcommunity where bibliophiles make content about the literature they love. What started as a small community of avid readers has evolved into one of the more popular corners of ...

“I’m the problem. It’s me,” Taylor Swift sings in her smash hit “Anti-Hero” from her latest album “Midnights.” But over the weekend, one could have swapped out BookTok as the singer of the song. Or ...