If you are a fan of word of mouth marketing and blogger outreach, but have always thought it was more of a B2C tactic or if you do blogger outreach for B2B and are ready to ramp up your strategy—yay ...

Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations ...

Is your blogger outreach getting no response? We look at the top reasons why bloggers and influencers may be ignoring your outreach emails. Picture the scene – you’ve been searching high and low for ...

Blogger outreach is an effective way to grow your business and brand visibility. It’s not smart to depend only on your social media followers to share your great content. To boost the reach of your ...

Blogger outreach is a common practice in the SEO landscape that is commonly used to acquire high quality links or to get some coverage on top media outlets (e.g. Huffington Post). When done right, ...

Awareness is the first step of any customer outreach program. It has to be, and that’s why small business owners are always on the hunt for media coverage. You want to get your name out there to let ...

To companies unfamiliar with the blogging landscape, bloggers may seem completely unreachable. There's no shortage of examples of companies and organizations that have made bad impressions on bloggers ...