In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...

Every holiday season, many shopkeepers carry on a 150-plus year tradition of decorating storefronts to entice and delight customers. So perhaps it’s no surprise that as I wandered Louisville’s popular ...

Jackie Nance Sons is the CEO and Founder of Native Wildflowers Nursery. She is a master gardener and loves to travel. Spring is coming, and retailers everywhere are starting to think about and create ...

Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...

Choosing the right type of product display in a retail store can significantly impact how customers interact with and buy products. From high-visibility endcaps to durable permanent fixtures, each ...

Fifth Avenue is known for its elaborate store windows during the holiday season. The displays are unveiled right before Thanksgiving but the preparations can begin as early as February. We ranked the ...

Digital displays are now generating revenue, driving sales and creating entirely new profit streams through retail media networks.