Return on investment. These three little words have never packed such a big, powerful punch as they do in today’s marketing environment. How much of a punch? IBM’s recent chief marketing officer study ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

Digital marketing is a vast business area that encompasses a wide range of channels and strategies designed to increase brand visibility, strengthen a company’s reputation and, ultimately, ...

Sure, marketers like to hear those familiar three little words: "I love you." But, let's face it, no three words are more beautiful and pulse-racing to hear while on the job than "return on investment ...

In one sense, marketing ROI is a matter of relatively simple math. The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up.

J.B. Titus presents Rockwell Automation's Safety ROI Tool at the 2011 Safety Automation Forum. A long-held axiom in automation and control discussions across industries is that there are two things ...