Wearable, hands-free, computers allow augmented reality software to overlay a videos, 3D graphics or even real-time mentoring by a remote expert to guide diesel technicians as they perform complex ...

SAN DIEGO - Close your eyes. Can you picture that sofa you're coveting in your living room? Now, open your eyes and pull out your phone - because edgy furniture stores are giving you a tool that's ...

In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the ...

Shopping on Etsy just got way more fun. The online marketplace just launched The Etsy House, an all-new immersive shopping experience where you can find an assortment of home decor to makeover your ...

Surprising 6 shifts in 2026 could upend what we call augmented reality today. Major platform pivots and hardware bets landed this spring, forcing developers and ...

Amazon wants you to shop for the holidays in augmented reality. The company has rolled out its Black Friday deals store, with bargains offered through the day after Thanksgiving. For the first time, ...

An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.