Streaming was supposed to be simpler and cheaper than cable. But lately, it feels like the opposite. Amazon is making changes to Prime Video, which means paying more just to keep the same picture quality you already have.

Amazon Prime Video launches Ultra tier at $4.99/month for 4K streaming and Dolby Atmos, removing ultra-HD access from standard plans starting April 10.

Amazon to Increase the Price of Ad-Free Prime Video Streaming

Changes are coming to the 180 million Americans who are signed up for Amazon Prime. The service is revamping its

Amazon's Prime Video Ultra is the new premium tier to add-on to your existing subscription to access ad-free streaming.

Amazon Prime subscribers will no longer be able to stream 4K movies, shows, or sporting events without paying extra for a new “Ultra” tier that costs $5 a month. It’s yet another example of a Prime membership becoming less and less valuable.