Have you sold anything to an AI today? As AI continues to revolutionize our world, shaping how we live, work and communicate, businesses must adapt their marketing strategies to stay ahead of the ...
The challenge for modern marketers is not whether to trust the data, but how to translate it into work that still feels human ...
Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. The transition from broadcast media, intended to reach the masses, ...
The world’s media landscape is entering what Dentsu calls the Algorithmic Era, where artificial intelligence, agentic systems and shifting cultural norms are redrawing the boundaries between consumers ...
Shveta Singh, marketing consultant & writer, writes on marketing’s ‘quiet shift’ from B2C to B2A (business to algorithm), and the question: who is really building the brand today?
Nadia Alexander-Khan, Senior Marketing Strategist and Marketing Leadership expert, specialising in integrated MarComms and SOSTAC® led strategic planning. As organisations move beyond algorithm led ...
The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...
To learn more about our editorial approach, explore The Direct Message methodology. Every marketing team has experienced the moment. The campaign that once delivered impressive returns begins its ...
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