Advertisers have so far had limited options when it comes to scaling ad campaigns on Facebook. That could soon change as the social network has officially launched its Marketing API Program. The ...

One of the things I am enjoying about the current API buzz is watching the various ways APIs are wiggling their way into product marketing. I recently wrote about a company’s pitch that included a ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...

Facebook has opened up a world of good with the official launch of its Marketing API Program. Previously limited to just a few companies, the new welcome mat invites all developers to create tools for ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta has announced a technical update to its ...

Fresh off the heels of another massive $200 million funding round which values the company at $5 billion, Pinterest is preparing to announce a new initiative that will allow businesses to gain a ...