The company now predicts a 22.5 percent jump this year, after a COVID hit in 2020, and 9.7 percent next year. By Georg Szalai Global Business Editor Global advertising in 2021 and 2022 will end up ...

Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs. The ...

2021 saw well over 500 new class actions in the advertising space. With the number of these cases increasing, it is more important than ever for businesses to stay on top of the latest trends, ...

Advertising is no longer the least-trusted profession in the world, but it still ranks near the bottom, according to an annual study conducted by consumer research giant Ipsos. The 2021 edition of its ...

Dublin, Nov. 22, 2021 (GLOBE NEWSWIRE) -- The "Digital Advertising and Marketing - Global Market" report has been added to ResearchAndMarkets.com's offering. Global Digital Advertising and Marketing ...

The news: Both US and global marketing spending rebounded significantly in 2021, bringing projections back in line with pre-pandemic trends, per a report from forecaster PQ Media. More on this: Though ...

"Every major 'broadcaster' has established a streaming/AVOD business that is sold with its linear inventory," notes Morgan Stanley's Benjamin Swinburne. By Georg Szalai Global Business Editor Morgan ...

Digital video in the U.S. was one of the fastest growing ad channels, up 50.8% in 2021 to $39.5B according to the IAB When you purchase through links on our site, we may earn an affiliate commission.

Apple is making progress in breaking up Facebook and Google’s long-standing advertising duopoly, according to a report released Tuesday, as the Silicon Valley giants begin to feel the full effect of ...

Our theme of Digital Advertising Stocks - which includes Internet platforms players and ad technology players - has underperformed a bit this year, rising by just about 15% year-to-date, compared to ...

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality. Apple’s ...